How did Jungle Jane come about?
It began with a mission to simplify my life. After all, it’s the smart, healthy thing to do. I had campaigned on environmental issues for some time, and was looking for ways to reduce my everyday exposure to synthetic chemicals. Now, synthetic chemicals are not necessarily bad, but as time goes by more and more research shows that we really need to be careful.
So when I looked at the ingredients of trusted skin care products marketed as all-natural, I was pretty shocked. Almost all of them contain synthetic chemicals, or chemicals ‘derived from nature’ that are produced in a laboratory and are so highly processed that they basically laugh at the term ‘natural’. I felt people were being deceived. I mean, if the label says all-natural, that’s what you expect, isn’t it?
So I thought: here is something important that needs to be changed. And I embarked on a project to make my own natural skin care products. This involved many, many hours of research, tinkering, testing and thinking deeply about the best ways of achieving products that could be honest. Products that offer people a genuine freedom of choice. And so, slowly, Jungle Jane was born.
I started selling my products at markets, and the response from customers inspired me to keep going. When people save your labels for months, and call you up to find out how to get some more deodorant or moisturiser when they could easily just pop into the local supermarket, that’s a pretty big endorsement.
It’s been such an organic process, with little forethought, and no grand business plans. I come from a long line of chemists and small business owners, so it all felt natural. And it’s also part of what I strongly feel we need right now – getting back to small-scale, local production that will keep our communities strong. All of us working together to build a cleaner, fairer, happier world. That’s what I want to leave to my children.